Tiauna Jackson, Talent Agent

Founder & CEO · Jackson Agency

Tiauna Jackson, J.D.

Representation that matters — for the artists, athletes, and advocates the industry has too often underestimated.

As seen in

The New York Times
Variety
Essence
TMZ
Fox Soul
The Grio

The conviction

Tiauna Jackson

“Your next household name could be out there—and no one would fight for them.”

For more than a decade, Tiauna Jackson has built a talent and literary agency around a single idea: the underestimated deserve representation that protects what is theirs. What she saw across the negotiating table pulled her toward the law — so she could read, and reshape, the fine print that decides who a career belongs to.

About

She built the agency the hard way.

Shut out of the agencies where she applied, Jackson found that the only way to land an interview was to put a non-ethnic name on her résumé. She refused to hide who she was. Instead, she turned those closed doors into the foundation of her own agency — claiming the title of Black Talent Agent when it wasn’t yet welcome — and grew a boutique operation into a full-service practice representing artists above and below the line.

That work made her a national figure — profiled in The New York Times’ 2019 feature on the uphill battles of Black agents in Hollywood, the only agent in the piece who owned her agency outright.

In the fall of 2019 she made history with a Writers Guild of America franchise, later adding a Directors Guild of America franchise. She became the first Black woman ever elected to the Board of Directors of the Association of Talent Agents, where she served two terms and co-founded the ATA’s Racial Equity Task Force. Essence named her one of its 124 Women in Entertainment. She also co-founded the Black Agents Network and launched Jacksmacked, a distribution and streaming platform built for independent creators. Her agency has represented talent featured in Emmy-winning television, including two freshman series that each won an Emmy Award: Disney+’s The Crossover and Discovery+’s The Book of Queer.

The turn to law

Then she did what few established agents would dare.

Tiauna Jackson featured in Essence 124 Black Women in Hollywood

She walked away to go to law school — not to leave the industry, but to come back and fight harder for it. A first-generation law student, she earned her Juris Doctor, magna cum laude, and is now an LL.M. Candidate — with hands-on clinical work for people navigating the system without representation.

Protecting who a person is — their identity, their likeness, their rights — has become the throughline of her work.

The work

Two wings, one mission.

“I built my career representing the underestimated, the underrepresented, and the underserved — people this industry routinely tells to shrink, to wait their turn, to be grateful for a seat that was never built for them.”

Actors · Writers · Directors · Musicians · Performers · Authors · UGC & Content Creators · Athletes

Entertainment & Sports

Career-building, casting, and deal-making for artists and athletes — protecting name, image, and likeness, and staying ahead of the AI-era clauses that decide who profits from a person’s own identity.

Public Interest & Justice

Advocacy for people navigating systems without a guide: pro se litigants, public benefits, and record relief — grounded in hands-on clinical experience and the belief that representation should not be a privilege.

Representation

Ongoing talent and literary representation — developing careers, securing opportunities, and negotiating the deals that move them forward.

Deal & Negotiation

Negotiating contracts and terms on your behalf — including stepping in when you’ve booked a role and need someone to fight for your salary and your protections.

NIL, Likeness & Voice

Protecting name, image, likeness, and voice — NIL for athletes and creators, and the AI-era clauses most people sign without reading.

Consultations

One-off strategy sessions for talent who don’t need full representation — offer and deal-term strategy from an agent’s perspective, booked by request.

Brand Representation

We represent brands across the creator economy, connecting them directly to vetted talent and delivering managed, rights-clean campaigns you own, end to end.

Safe Space

A women-led division dedicated to advocacy and protection for adult entertainers — helping creators regain control and break away from abuse.

A New Division

Safe Space.

Safe Space — a Jackson Agency division

Safe Space is a Jackson Agency division dedicated to advocacy and protection for adult entertainers. No artist should ever have to suffer abuse. We created Safe Space as a way for creators to regain control and break away from their abusers.

Women led · Black owned · LGBT owned · No upfront fees · Verified adults 18+

If you’re in need of a safe space, DM RESET to @jacksonagency for assistance.

The frontier

“In perpetuity and throughout the universe” — six words that can sign away an athlete’s likeness forever.

As both agent and advocate, Tiauna has sat across from that clause and seen an athlete offered $2,500 for rights worth hundreds of thousands over a lifetime. NIL and AI-generated likeness and voice is the fastest-moving question in entertainment and sports — and the one talent is least prepared for. Her work is to find and challenge that language before a signature is given, not after the rights have been permanently surrendered.

Speaking

Bring the conversation to your stage.

Keynotes, panels, and fireside conversations on talent representation, NIL, and the future of who owns a likeness.

Tiauna Jackson on The Tammi Mac Late Show

Fox Soul · The Tammi Mac Late Show

  • The future of likenessAI-generated image and voice — and what talent must understand before they sign.
  • NIL, in plain termsThe new market for name, image, and likeness, and how to protect it.
  • Representing the underestimatedAccess, equity, and the business of representation in Hollywood.
  • Building an agency against the oddsWhat it takes to own your seat when the industry counts you out.

On stage

Selected speaking engagements.

  • Banff World Media Festival
  • Halifax Black Film Festival
  • Big Apple Film Festival
  • Women in Entertainment Summit
  • Howard University
  • The University of Texas at Austin

Big Apple Film Festival

New York City · Invited speaker

Press

Selected coverage.

Tiauna Jackson interviewed on Black News Channel

Black News Channel · Oz Magazine · Arizona Informant · Enspire

Writing

In her own words.

Essays on representation, the NIL era, and standing up for the underestimated.

Work together

Tiauna Jackson

Whoever the world counted out — let’s talk.

“No logo, no membership, no roster makes you legitimate — you were always legitimate.”

For talent

Actors, writers, directors, musicians, performers, and content creators — if the industry has underestimated you, that’s exactly who I represent.

For athletes

Name, image, and likeness handled right — protecting what’s yours, and opening the crossover into acting, television, and film.

For hosts & organizations

Speaking, panels, and advisory on talent representation, NIL, and the future of likeness rights.

Safe Space

Advocacy and protection for adult entertainers. If you need a safe space, DM RESET to @jacksonagency.

Jackson Agency provides talent representation, advisory, and advocacy services. These are not legal services, and nothing here is legal advice or legal representation.

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